To end October 2026
Lean £170.0K
Launches £170.0K
Realistic £170.0K
Bull £170.0K
£120k to stay above zero through w/c 26 October plus £48k overdue bills
To 31 March 2027
Lean £400.0K
Launches £550.0K
Realistic £700.0K
Bull £1.2M
Lean: running costs and Tinted only. Launches: plus Equinox, cooling and lipstick pilots. Stock file: plus full lipstick and reds in 2027. Bull adds the first B.Kolor and KDC reorders ordered before April
To 31 December 2027
Lean £650.0K
Launches £900.0K
Realistic £2.4M
Bull £4.9M
Stock file dates: Bear reorders at MOQ £750k in 2027. Realistic and Bull: stock reorders at MOQ, 60 day receivables, the scaled team, net of gross profit after commission
Today: £12.5m syndicate price; £1 to 3m on assets
Apr Bear: £2 to 5m, sell the assets
Apr Realistic: £15 to 20m
Apr Bull: £20 to 30m
2031: Bear £17 to 26m; Realistic £50 to 70m; Bull £330 to 490m
Now · October to November 2026
Realistic £550.0K · Bull £550.0K
Founding price, no markup, nothing proven
Growth · April to June 2027
Realistic £2.0M · Bull £4.0M
One quarter of wholesale sell-through, Tinted on shelf, Goop reordering
Series A · Late 2027
Realistic £800.0K · Bull £5.0M
Three quarters of trading, profitable
Expansion · 2029
Realistic £1.0M · Bull £4.0M
2028 closed, doors proven, range at 90 SKUs
October 2026
£170k drawn, overdue creditors cleared, Goop order invoiced in Xero
Unlocks: Proceed with the £550k or the bridge
November 2026
£550k closed at £12.5m; convertible cap re-struck; one cash model; one range list; operator appointed
Unlocks: Equinox and lipstick pilots ordered
December 2026
Goop reorder, or not, within 60 days of the opening order
Unlocks: Size of April round
February 2027
Tinted on shelf; Niche, Koch, Goop trading two months
Unlocks: Order the first B.Kolor reorders or not
April 2027
Q1 closed; Credo and Cult live; the fork
Unlocks: Raise £2m (Realistic) or £4m (Bull) at £15 to 20m, or sell
September 2027
Equinox and lipstick on shelf, 42 doors, three quarters of data
Unlocks: Series A
If the syndicate will not fund
£60 to 80k secured bridge to sell the assets with the lights on over six to eight weeks (likely £1 to 3m, bridge repaid first), or administration with no new money (a fraction of that, equity and convertible wiped). Decide this week. Lauren free to bid with her own backer.